Technology That is Upgrading Tourism Business
Technology has revolutionized the tourism sector over the past decade and will continue to do so over the next few years.
This is one of the main conclusions of the report by the
consultancy GlobalData, which has dissected what are the 6 most
important technological trends in the tourism sector to be taken into account in 2018.
"Travel revolves around valuable human experiences, but in order to
be successful, companies must create a balance between technological
innovations and the human element." Improving customer experience must always be taken into account by companies in the world. tourism sector when it comes to investing in technology ", summarizes Elena
Mogos, associate analyst of digital travel and tourism at GlobalData.
It is not about creating a hotel application on the mobile phone or
offering the possibility of boarding a plane using a QR code on the
smartphone, but how to integrate the latest technological trends in
the tourism sector to improve the experience of the clients and the profitability of the industry (from hotels to airlines to travel
agencies or tour guides).
The study not only highlights the use of devices or cutting-edge
technological solutions, but also offers glimpses of new business opportunities in the sector. Something especially attractive for a country like Spain, which is currently the second world tourist destination with 82 million tourists.
Here you have the 6 most important technological trends of the tourism sector to be taken into account in 2018.
Augmented Reality and Virtual Reality
Lufthansa VR Glasses
The tourism industry has reinforced its commitment in recent times by the technologies of virtual reality and augmented reality, which are used primarily to promote content or anything that can serve to improve customer experiences.
The tourism industry has reinforced its commitment in recent times by the technologies of virtual reality and augmented reality, which are used primarily to promote content or anything that can serve to improve customer experiences.
Some airlines have already ventured to use virtual reality
solutions in order to teach their customers how inside their aircraft
cabins are, an idea that seeks both to improve the sale of tickets and
reinforce auxiliary services on board.
Lufthansa, for example, started a pilot project at the Frankfurt
airport last spring in which it offered passengers the opportunity to
experience the advantages of traveling first class up to 40 minutes
before takeoff, at the same boarding gate, with the aim of convincing
passengers to request an upgrade to change class and gain in comfort.
Virtual reality glasses are also becoming more common in the travel
agencies with which, for example, you can experience in the first person how
it is to walk the paradisiacal beaches of the Riviera Maya or live
extreme sports activities. An alternative to old paper brochures or
YouTube videos that, according to different experiments, has a much
higher conversion ratio.
Artificial intelligence
Caravello AppArtificial intelligence is one of the fashion concepts of this 2018 in the universe of technology and its impact on the tourism sector is much more immediate than many can imagine. One of the most obvious examples is the use of chatbots and virtual assistants who are starting to use different airlines, some of them developed by the Spanish startup Caravello.
These assistants offer automated solutions to the client that go
from the purchase of a ticket of an airplane in 15 seconds until the search
of destinies or experiences from a price determined by the user. The
Hilton hotel chain took that idea a step further in 2016 with the
presentation of a robot receptionist using the IBM Watson artificial
intelligence platform.
One of the technological challenges that the tourism sector faces
are use and interpretation of big data, the vast amount of data
describing our habits and tastes, for example, offer solutions useful
for both the customer and the hotel.
It is not just that the system automatically offers a family
discount in the hotel restaurant when it detects that a family has
booked a room, but even orders to suppliers can be anticipated and
adjusted according to the type of customers each week have the
establishment.
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