Artificial intelligence for voters
The artificial intelligence is already a substantial part of sectors
such as retail, banking, and tourism in both employers want to get all
the juice to the data that consumers know and use them for the growth of
your business. When we surf the internet, they recommend products that
they know probably interest us, and when we search for a flight they
remind us of other offers that we saw recently.
Artificial intelligence also has a role in democracy, given that
political parties use exactly the same technique as companies like
Amazon to direct their messages to their potential voters. Beyond the
controversial Russian interference in the US elections (which reflect
that this issue needs regulation), this technology is an excellent way
to transmit ideas that were previously limited to posters.
The Spanish political parties have strongly opted for digital communication in the most recent elections, so it can be concluded that they also invested a part of their money in targeted advertising. But the relationship with technology must be horizontal and bilateral, and although artificial intelligence is part of our daily life, there are no tools created according to the voters, only the parties.
The Conversation echoes this situation, and asks: "If politicians are using artificial intelligence to persuade us on how to vote, why not turn this issue around and create artificial intelligence tools that will help us decide Who to vote? "
Artificial intelligence for voters
The political announcements are directed to the people that the systems of artificial intelligence have tracked and whose profiles are similar to those that the parties want to approach. The formations, then, know indirectly what a user comments on, what sites they visit, the products they are looking for and the articles they like.
But what would happen if the voters had a tool to allow access to their fingerprints? "This can be your browsing history, your shopping
habits, your location data, and even your social networks activity,"
explains The Conversation. "Anything that shows you how you have lived,
but in your terms."
That is, if brands and politicians can know that about voters, why can not voters have that data too? If that information is used for the interests of the voters (and not only to sell products or add votes), the systems that process information can give them very interesting data that would weigh at the polls.
After all, there are two groups of voters: those who traditionally
vote for the same option, and those that oscillate between different
parties and proposals, ask for the opinion of the people around them and
are never so sure who to vote for. An artificial intelligence designed
for voters would benefit the second group of voters tremendously.
With the informative avalanche that characterizes our times, and
with the hectic nature of modern life, the so-called "oscillating
voters" could well take advantage of all those data that are recorded in
a system of artificial intelligence and that, by the same human nature,
they forget quickly.
